What Is the Entourage Effect?

What is the Entourage Effect? What Is the Entourage Effect? At ZeroFourTwenty, we believe that the best cannabis and hemp experiences come from the plant exactly as nature intended. When you hear us talk about the “Entourage Effect,” we are describing the...
Are You Storing Your Herb Wrong?

Are You Storing Your Herb Wrong?

Zero Four Twenty Beginners Guide Series Ep. 4 A Complete Guide to Keeping It Fresh Most people are storing their herb wrong. And they are losing terpenes, potency, and freshness every single day as a result. Here is everything you need to know to keep your herb at its...
Are You Storing Your Herb Wrong?

How Much Is Too Much?

Zero Four Twenty Beginners Guide Series Ep. 3 A Beginner’s Guide to Dosing Herb Nobody teaches you this. You are just supposed to figure it out. We do not think that is good enough — so here is the complete guide to finding your dose, pacing yourself, and what...
Are You Storing Your Herb Wrong?

How To Enjoy Herb Like A Pro

Zero Four Twenty Beginners Guide Series Ep. 2 A Complete Beginner’s Guide to Every Method There is no single “right” way to enjoy herb. Every method delivers a different experience, onset time, and intensity. Here’s a clear, honest breakdown of...

A Beginner’s Guide to Herb Sizes & Pricing

Zero Four Twenty Beginners Guide Series Ep. 1 What Are You Actually Getting? If you’ve ever stood in front of a menu and had no idea what you were looking at — this guide is for you. No judgment. No gatekeeping. Just a clear, honest breakdown of every size,...